- Brand strategy, positioning and market development
- Go-to-market strategy, market entry and scaling
- Growth, performance marketing and customer acquisition
- Marketing leadership, team building and transformation
- AI-driven marketing: using AI to improve growth and marketing performance
Hi, I’m Katharina.
I lead Growth, Brand & Transformation.
Dr. Katharina Buttenberg advises CMOs, founders and boards on brand building, market expansion and marketing transformation. Her 20+ years of experience span HelloFresh, AutoScout24, Experteer, eBay and Holtzbrinck Digital. At Black Flag Agency, she focuses on AI-driven growth and performance marketing.
What Dr. Katharina Buttenberg works on
When businesses bring in Dr. Katharina Buttenberg
- Launching a market or scaling a business
- Transforming a business model or marketing organization
- Building brand architecture or integrating acquired brands
- Developing AI-driven growth and performance marketing
How Dr. Katharina Buttenberg works
I work across marketing, brand, performance, product, and sales.
My role is to turn ambition into a growth plan, and build the organization that delivers it.
Selected environments
- HelloFresh
- AutoScout24
- eBay
- swissmooh
- Black Flag Agency
Publications
Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence
How AI agents change what makes a brand win
Communications Guide for Startups
Contributing author, alongside 70 experts on startup communication
The classification of customer- and brand-oriented marketing capabilities
Transnational Marketing Journal: how brand-oriented and customer-oriented capabilities differ
Currently
Chief Strategy Officer at Black Flag Agency
Strategy consulting, creative leadership, and AI tools
Member of the Board of Directors at swissmooh AG
International expansion into Asia
Executive Advisor at RAUSCH AG Kreuzlingen
Go-to-market and eCommerce expansion across Europe, the Middle East & Asia
Lecturer at Campus M21
International marketing and go-to-market strategy
FAQ
What does Dr. Katharina Buttenberg do?
She leads Growth, Brand & Transformation, connecting growth ambition with the organization that delivers it.
Who does Dr. Katharina Buttenberg work with?
CMOs, founders, and boards who need growth and the transformation behind it.
What is her AI focus?
AI-driven growth and performance marketing, including LLM brand tracking and creative-testing tools.
