Selected Work & Outcomes
Cases, roles and outcomes
Selected work from employed leadership roles and independent engagements. Each case explains Kerstin Ludwig’s contribution, collaboration and the context behind the result.
| Case | Company | Role | Outcome |
|---|---|---|---|
| Group Rebrand | Scout24 | Inhouse CD · Project Manager | German Brand Award · Red Dot |
| Insourcing | Scout24 | Creative Studio Lead | Approximately 60% lower annual costs in the first-wave comparison within the evaluated design scope; quantity and capacity maintained. |
| DAM & Enablement | Shopware | Head of Brand Design | +81% asset downloads |
| AI Enablement | Shopware | Head of Brand Design | Reusable methods across nine disciplines |
| DIY Category | DaWanda | Creative Director | 1.4M+ tutorial views |
| Brand & Business | Fuku Bio Saien | Brand, GTM & business design | 230%+ year-on-year revenue growth. |
| Candidate Journeys | Emerge | Strategy · Candidate journeys | Reusable strategic blueprint |
| AI Search Advisory | Sisterhood | Strategic Advisor | Collaboration as advisor and speaker |
| Campaigns | ImmoScout24 | In-house Creative direction | 69.7M reach |
| Brand Infrastructure | Scout24 | Creative Studio Lead · Project owner | 1–3 minute downloads |
| CMS & Salesforce | ImmoScout24 | Creative Studio lead | 50% less go-to-market time for Scout24 landing pages. |
| Community Day | Shopware | Head of Brand Design | Sold out · ~1,300 attendees |
| Rebrand | DaWanda | Creative Director | Higher conversion & engagement |
| DaWanda | Creative Director | Approx. 100% more referral traffic | |
| LOVEMAG | DaWanda | Creative Director | 300,000 copies |
| Team Leadership | DaWanda | Creative Director | 93% of agreed deadlines met |
About the evidence
These are first-party accounts of work and outcomes. The linked case studies provide context, credits and, where available, testimonials or supporting material. Estimates and scope limits remain part of the claims. Supporting documentation can be shared where confidentiality permits.
