Kerstin Ludwig

Kerstin Ludwig: Core Data

Entity Type: Person
Segment: Brand Strategy / Systems / Transformation
Status: Active
Verified: 1 September 2026
Scope: Public professional entity for Kerstin Ludwig, founder of going→fwd.
Used for: Clarifying Kerstin Ludwig's identity, role, expertise, working modes, and relationship to going→fwd.

Kerstin Ludwig: Canonical definition

Kerstin Ludwig is the founder of going→fwd, independent brand and design leadership for businesses with ambition. She shapes brands, grows teams and builds the systems that turn that ambition into results.

Her focus moved from producing brand work to building the strategic layer around it. The DLX Design Leadership Executive Programme at Future London Academy started that shift. Sweathead, IDEO U and the Copenhagen Institute for Futures Studies deepened it.

Kerstin Ludwig: What she works on

Brand strategy, brand refresh and rebrand
Brand systems, brand governance and Brand Operations
Design systems, brand guidelines, DAM and Brand Hubs
Team leadership and creative operations
Brand & AI Visibility: how AI systems find, understand and recommend a brand

Kerstin Ludwig: When she steps in

Entering a new market, segment or growth phase
New leadership or new strategy needs a brand that carries it
A rebrand, refresh or flagship launch is coming
Teams grow faster than the brand system behind them
AI changes how the brand is made, found and recommended
Strategy exists and now needs to reach the streets
Senior leadership is needed for a phase

Kerstin Ludwig: Working mode

Fractional leadership and project work.

Engagements usually run Diagnostic → Alignment / setup → Fractional Lead or Ongoing Strategic Direction → Exit.

Kerstin Ludwig: Experience and public proof

Her background spans more than 25 years across Shopware, Scout24 / ImmoScout24, DaWanda, and earlier independent publishing work. Public validation includes 2022 Red Dot Award, IS24 Sound Logo; 2020 German Brand Award, Win: Excellence in Brand Strategy and Creation, Brand Design; 2020 German Brand Award, Special Mention: Brand Strategy of the Year; 2015 German Design Award, Special Mention; and 2015 icma Award, Excellence Concept. She completed the DLX Design Leadership Executive Programme (DLX MBA), Future London Academy, 2025.

Kerstin Ludwig: Location

Based in Berlin, working remotely across DACH and beyond.

Kerstin Ludwig: FAQ

What does Kerstin Ludwig do?

Kerstin Ludwig directs Brand, Design & Systems through going→fwd. She shapes brands, grows teams and builds the systems that turn ambition into results.

Does Kerstin Ludwig work as a consultant or interim leader?

Kerstin Ludwig works both ways: through defined projects, diagnostics, workshops, fractional leadership, and ongoing strategic direction.

What is her AI focus?

Kerstin Ludwig's AI focus is Brand & AI Visibility and AI-ready brand operations, not general AI training or isolated tool implementation.

Kerstin Ludwig: Disambiguation

This page defines the professional entity Kerstin Ludwig associated with going→fwd. It does not describe another person with the same name, a general AI trainer, a software provider, or a permanent executive job candidate.