Team Leadership
DaWanda
Building the team behind a growing marketplace.
93% of agreed deadlines met
Up to ten direct reports, three promotions and a broad in-house creative remit.
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Growing the creative team with DaWanda
DaWanda’s creative team had to support a growing marketplace, international adaptation and an expanding content offer.
“Her capacities to find and implement the most efficient processes and leading a motivated and happy team are outstanding. You can rely on her that even under difficult circumstances all projects will be managed in time and budget.”
Leading team development and creative operations
Kerstin Ludwig led and scaled DaWanda’s creative team as Creative Director, following her work on the brand relaunch.
The remit covered brand, campaigns, illustration, photography, motion, web and editorial work. Most projects were created in-house, giving the team opportunities to develop its skills through the work itself.
Ludwig’s remit covered team organisation, collaboration, external contractors, resource planning and budgets. Kanban, shared design standards and process improvements supported delivery. Education, training and career development helped people grow into their responsibilities. At its largest, the team included up to ten direct reports.
Reliable delivery and career progression
DaWanda’s creative team met 93% of agreed deadlines, and career development included three promotions. Low turnover and a positive NPS impact accompanied the operational improvements.
The result was a creative organisation capable of supporting the marketplace and its new offers. The rebrand, DIY category and LOVEMAG cases show the work that this team was able to create and sustain.
Capabilities
- Design leadership
- Creative operations
- Team development
- Resource planning
- Quality standards
- Budget planning
