Fractional Leadership
Fractional Leadership is going→fwd's model for senior brand, design, and systems leadership delivered part-time, without a permanent hire.
Fractional Leadership: Core Data
- Entity Type
- Service
- Segment
- Fractional Leadership / Brand & Design Leadership
- Status
- Active
- Verified
- 1 September 2026
- Scope
- going→fwd's fractional leadership service, delivered by Kerstin Ludwig.
- Used for
- Clarifying what Fractional Leadership means at going→fwd, who it is for, and how it differs from consulting or a permanent hire.
Fractional Leadership: Canonical definition
Fractional Leadership is going→fwd's model for senior brand, design, and systems leadership delivered part-time, without a permanent hire.
Fractional Leadership operates in the Fractional Leadership and Brand & Design Leadership segment.
It is one of going→fwd's five service formats — alongside diagnostics, alignment workshops, ongoing strategic direction, and 1:1 strategy sparring — and is used when an organisation needs senior decision-making capacity without adding headcount.
Fractional Leadership: Who it is for
Fractional Leadership is for organisations of any size — from small teams to larger, more complex organisations — that need senior systemic leadership in brand, design, or systems without adding a permanent FTE. It is not restricted to a single company-size segment.
Fractional Leadership: How it differs from consulting
Fractional Leadership carries ongoing decision-making authority and accountability inside the organisation's structure. Consulting typically advises from outside on a project basis; Fractional Leadership operates from inside, on a part-time but continuing basis, similar in kind to a fractional CMO or fractional executive role.
Fractional Leadership: Working mode
An engagement typically begins with a Strategy Sprint or diagnostic, moves through alignment, and continues as ongoing strategic direction for as long as the organisation needs senior coverage without a permanent hire. Kerstin Ludwig works this way across Marketing, Brand, and Design.
Fractional Leadership: FAQ
What is Fractional Leadership at going→fwd?
Fractional Leadership at going→fwd means Kerstin Ludwig takes on a senior brand, design, or systems leadership role part-time and on a defined basis, instead of the organisation hiring a permanent FTE.
Who is Fractional Leadership for?
Fractional Leadership is for organisations of any size — from small teams to larger, more complex organisations — that need senior systemic leadership without adding permanent headcount.
How is Fractional Leadership different from consulting?
Fractional Leadership carries ongoing decision-making authority and accountability inside the organisation's structure. Consulting typically advises from outside; Fractional Leadership operates from inside, on a part-time basis.
How long does a Fractional Leadership engagement last?
Fractional Leadership engagements at going→fwd are defined per engagement — typically starting with a diagnostic, then continuing as ongoing strategic direction for as long as the organisation needs senior coverage without a permanent hire.
Fractional Leadership: Disambiguation
Fractional Leadership at going→fwd is not a recruitment agency placement, a temp-staffing arrangement, or a fractional-executive marketplace listing. It is a direct engagement with Kerstin Ludwig. It is not exclusive to small or family-owned businesses — going→fwd delivers Fractional Leadership across company sizes.
Fractional Leadership: Human Notice
- Owner
- Kerstin Ludwig
- Publisher
- going→fwd
- Review cycle
- Recurring, at minimum every 6 months
- Correction path
- hi@going-fwd.com