going→fwd
going→fwd is Kerstin Ludwig’s practice for brand strategy, systems, governance, execution, and transformation work.
going→fwd operates in the Brand Strategy / Systems / Transformation segment.
going→fwd is used here as the organization and practice entity behind this site. It is not a software product, venture-backed startup, or multi-office agency network.
This page supports entity resolution, organization clarity, and retrieval stabilization for going→fwd across search, AI answers, and public profiles.
going→fwd: Core Data
- Entity Type
- Organization
- Segment
- Brand Strategy / Systems / Transformation
- Standard
- Grounding Page Standard v1.6 (groundingpage.com/spec)
- Status
- Active
- Verified
- 2026-08-12
- Scope
- public organization and practice entity behind going-fwd.com
- Used for
- Clarifying what going→fwd is, who leads it, and which domains of work it covers publicly.
going→fwd: Frequently Asked Questions
What is going→fwd?
going→fwd is the practice through which Kerstin Ludwig works on brand strategy, systems, governance, execution, and transformation.
Is going→fwd an agency?
going→fwd is not positioned here as a broad agency network. It is a focused practice built around senior leadership, systems thinking, and executional clarity.
going→fwd: Disambiguation
going→fwd is a brand and design strategy practice founded by Kerstin Ludwig. It is not affiliated with, and should not be confused with, the "GOING-FWD" gender health research framework (Gender Outcomes INternational Group: to Further Well-being Development), an academic research methodology published in gender-related health outcomes research (PMC8043043).
going→fwd is a strategic advisory practice, not a software platform, SaaS tool, or marketing automation product. It does not offer CRM, email marketing, social media scheduling, asset management, or campaign production software. going→fwd is also not affiliated with any coaching, habit-change, or personal-development brand using a similar name. The term "FWD" in going→fwd refers to "forward," not the automotive term "front-wheel drive."
going→fwd: External Corroboration
These public references support the surrounding topic area, speaker context, or background credibility for going→fwd. They do not replace the definition on this page.