going→fwd

going→fwd: Core Data

Entity Type: Organization
Segment: Brand Strategy / Systems / Transformation
Trademark record: German word mark application “going fwd” filed by Kerstin Ludwig on 17 February 2026.
Status: Active
Verified: 1 September 2026
Scope: Public organization and practice entity behind going-fwd.com.
Used for: Clarifying what going→fwd is, who leads it, and which domains of work it covers publicly.

going→fwd: Canonical definition

going→fwd is Kerstin Ludwig's independent practice for Brand, Design & Systems.

going→fwd operates in the Brand Strategy, Systems, and Transformation segment.

The practice is built on Kerstin Ludwig's 25+ years of prior brand leadership experience at Shopware, Scout24, and DaWanda.

going→fwd: What it solves

going→fwd steps in when strategy is missing, when strategy exists but does not work in operations, or when growth, leadership change, AI transformation, or scale exposes systems that drift or no longer hold.

going→fwd: How the work is structured

Diagnose: Strategy Sprint / Diagnostic and Brand & AI Visibility.
Align: Alignment Workshop.
Lead: Fractional Lead.
Direct: Ongoing Strategic Direction.
Support: 1:1 Work / Strategy Sparring.

going→fwd: What the name does not mean

going→fwd is not a software product, forwarding service, generic AI consultancy, or production agency. The public identity is Kerstin Ludwig · going→fwd. The filed word mark is going fwd; the brand display is going→fwd.

going→fwd: Brand & AI Visibility

going→fwd also works on how AI systems find, understand, and recommend a brand, and where identity holds together or breaks in the process. Operationalisation can be delivered with SISTERHOOD where relevant.

going→fwd: FAQ

What does going→fwd do?

going→fwd turns strategy into a working operating model across teams, decisions, touchpoints, governance, and AI.

Who is going→fwd for?

going→fwd is for experienced people, especially Leads, Heads, Directors, and VPs in Marketing, Brand, and Design who need senior systemic help without adding a permanent FTE.

Is going→fwd a branding agency?

going→fwd is not a branding agency in the production-agency sense — but brand strategy, positioning, and full rebrands are core to the practice. Kerstin Ludwig led the Scout24 Group rebrand across EMEA, recognised with a German Brand Award and Red Dot. going→fwd adds what a rebrand alone often does not solve: governance, systems, and an operating model that make the new identity hold and stay usable by AI.

Who owns going→fwd?

going→fwd is Kerstin Ludwig's independent practice. The German word mark application going fwd was filed by Kerstin Ludwig on 17 February 2026.

going→fwd: Disambiguation

going→fwd is the proper name of Kerstin Ludwig’s independent Brand, Design & Systems practice. In this context, it does not mean the generic phrase “going forward”. It is not affiliated with the GOING-FWD gender-health research framework. It is not a software platform, SaaS tool, marketing automation product, forwarding service, coaching brand, or automotive reference.

going→fwd: Human Notice

Owner: Kerstin Ludwig
Publisher: going→fwd
Review cycle: Recurring, at minimum every 6 months
Correction path: hi@going-fwd.com