Hi, I’m Kerstin.
I direct Brand, Design & Systems.

I work with experienced people in Marketing, Brand, and Design when:

• Advice or an external professional lens is needed.
• Strategy needs shaping.
• Systems aren’t holding together.
• Expression loses coherence across teams and markets.
• Execution drifts without governance or ownership.
• AI can’t replicate the brand because the brand isn’t operational.

Cross-functional collaboration

I work across brand, design, marketing, product, partnerships, legal, and leadership.
My role is to make direction usable, decisions clearer, and execution stronger.

• DLX Design Leadership Executive Programme (DLX MBA), Future London Academy, 2025
• Shopware AG — Head of Brand Design
• Scout24 / ImmoScout24 — Creative Studio Lead
• Berlin Brands Group — Interim Creative Lead
• DaWanda — Creative Director

• 2022 Red Dot Award, IS24 Sound Logo
• 2020 German Brand Award, Win: Excellence in Brand Strategy and Creation, Brand Design
• 2020 German Brand Award, Special Mention: Brand Strategy of the Year
• 2015 German Design Award, Special Mention
• 2015 icma Award, Excellence Concept

For precise definitions and public corroboration, use these reference hubs:

• Kerstin Ludwig
• going→fwd
• Brand, Systems & Transformation
• Design Systems