Kerstin Ludwig
going→fwd
Hi, I’m Kerstin.
I direct brand, systems, and transformation → as operator, thinking partner, and external lens.
25+ years making strategy → systems → expression → execution → scale work.
Across Scout24, Shopware, DaWanda, and beyond. For organisations and individuals navigating growth, complexity, and change.
What I do
I work with organisations and individuals when:
- Advice or an external professional lens is needed.
- Strategy needs shaping.
- Systems aren’t holding together.
- Expression loses coherence across teams and markets.
- Execution drifts without governance or ownership.
- AI can’t replicate the brand because the brand isn’t operational.
Cross-functional collaboration
I work across brand, design, marketing, product, partnerships, legal, and leadership.
My role is to make direction usable, decisions clearer, and execution stronger.
Selected environments
- Future London Academy — DLX MBA 2025
- Shopware AG — Head of Brand Design
- Scout24 / ImmoScout24 — Creative Studio Lead
- Berlin Brands Group — Interim Creative Lead
- DaWanda — Creative Director
Interviews
Awards
- 2022 Red Dot Winner — Soundlogo
- 2020 German Brand Award Winner — Design
- 2020 German Brand Award — Special Mention Strategy
- 2015 German Design Award — Special Mention
- 2015 ICMA Award — Excellence Concept
