Kerstin Ludwig
going→fwd
Your → project, going→fwd.
I work with organisations and individuals — as operator, thinking partner, and external lens. From a single sparring session to fractional leadership.
- Brand strategy and operating logic
- Governance and decision rules
- Enablement and self-service
- Fractional leadership and alignment
- AI-ready brand operations
- Rebrands, scale, and transformation under pressure
What I solve
- Strategy that needs shaping.
- Strategy that exists but doesn’t translate into daily work.
- Systems that are too vague, too centralised, or too hard to use.
- Expression that loses coherence across teams and markets.
- Execution that drifts without governance or ownership.
- AI that can’t replicate the brand because the brand isn’t operational.
- No one holding the whole chain.
What I do
- Align systems to what matters.
- Build systems that work.
- Create systems that resonate.
- Move systems forward.
- Direct the chain from strategy to scale.
Selected signals
Strategic Advisor at Sisterhood
AI in Marketing — brand strategy and governance advisory
Keynote Speaker at Marketingday Austria
Brand Management in the Age of AI
Frontify × Horizont Webinar: Branding Automation
Co-hosted webinar on brand governance, efficiency and adoption
Podcast with Digitale Leute
Process, trade-offs and risks behind the rebrand for a practitioner audience
Women Leaders Series — ImmoScout24
Featured on brand leadership, systems thinking, and transformation
“Rarely have I worked with someone who achieved top results at such a high level. She knows how to build a high performing team and lead to success.”
— Jan Flaskamp, former Director Marketing Communications @ Scout24 SE