AI Search Advisory
Sisterhood
Collaboration as advisor and speaker
AI Search publications and speaking engagements at Marketingtag Austria, MARKETING X and WKO’s NOW Innovation Days.
Scroll horizontally to view the images. When this gallery is focused, use the left and right arrow keys.
Pages of the Sisterhood × going→fwd whitepaper Key Terms of AI Brand Visibility & Selection turn inside a tablet frame. Two-column glossary spreads explain terms including retrieval-augmented generation, brand signal, disambiguation, retrieval, query fan-out and topic authority, followed by the selection loop and flight-risk retrieval risk.
The Sisterhood × going→fwd whitepaper From Marketing with AI to AI-Relevant Brands turns through its opening spreads inside a tablet. Green highlights, text and diagrams introduce the shift from using AI to being found by it, contrast brand-building with what AI evaluates, and show a collapsing funnel and a selection loop.
Connecting brand strategy with AI Search
The collaboration between going→fwd and Sisterhood connects brand strategy and governance with how AI systems find, understand and recommend a business.
“Kerstin connects brand strategy with the practical questions businesses face in AI Search. She challenges assumptions, brings structure to complex topics and helps us turn our combined expertise into whitepapers, workshops and clear priorities for clients.”
Developing whitepapers diagnostics and learning formats
Kerstin Ludwig of going→fwd is Strategic Advisor at Sisterhood and works on its AI Search offering. Together, the partners turn brand and AI Search expertise into published resources, practical learning formats and visibility checks clients can use.
Published expertise and client tools
The work includes two published whitepapers: “Vom Marketing mit KI zu KI-relevanten Marken” explains how AI changes brand discovery and selection; “Kernbegriffe KI-Markensichtbarkeit” gives teams a shared vocabulary. Both are available through ki-im-marketing.at.
The live webinar “KI-Sichtbarkeit für Marken” turns the perspective into a structured brand check. Repeatable prompt sets help identify gaps in brand understanding, evidence and recommendations. Visibility checks and opportunity assessments translate those findings into priorities for content, brand and governance. Next webinar: 6 November 2026.
Speaking engagements
- Marketingtag Austria 2026: Opening keynote with Anja and Julie Teßmann
- MARKETING X: Panel speaker, 13–14 October 2026
- NOW Innovation Days, WKO: Workshop with Anja Teßmann on European AI marketing workflows, 5 November 2026
- KI-Sichtbarkeit für Marken: Live webinar with SISTERHOOD × going→fwd
Recognition from Rankscale
Rankscale has recognised Kerstin Ludwig’s AI Search expertise with a personal badge and an agency badge for going→fwd. This expertise informs Ludwig’s strategic advisory work with Sisterhood.
Capabilities
- Strategic advisory
- AI Search and brand visibility
- Thought leadership
- Speaking and enablement
- Client diagnostics
- Partner collaboration
