Kerstin Ludwig
going→fwd
“Skills and energy to convince, align and execute on an ambitious corporate identity.”
— Romain Thibault, Strategy Lead Data & Analytics, former colleague @ ImmoScout24
My approach combines operator experience with structured training in leadership, futures, design, and AI — so strategy becomes clearer, decisions get sharper, and execution holds in practice. Grounded in real operating contexts — and sharpened through advanced strategy, leadership, futures, and design programmes.
How I work
- Start from the real situation, not the ideal one
- Make trade-offs explicit
- Bring structure to ambiguity
- Turn strategy into usable decisions, systems, and next steps
- Keep the work proportionate to context, scope, and pressure
Formats
Not sure which format fits? Start with your situation.
1:1 Work / Strategy Sparring
For one decision: messy calls, stakeholder navigation, founder thinking, development goals.
You leave with clearer direction, sharper options, and next steps.
You leave with clearer direction, sharper options, and next steps.
Strategy Sprint / Diagnostic
For diagnosis: when something is off and you need to see where it breaks, what matters most, and what to change.
You leave with diagnosis, priorities, decision points, and a workable setup.
You leave with diagnosis, priorities, decision points, and a workable setup.
Ongoing Advisory
For continuity: when direction is clear but needs steady course-correction over weeks or months.
You leave with ongoing decisions, course-corrections, and fewer false starts.
You leave with ongoing decisions, course-corrections, and fewer false starts.
Alignment Workshop
For team alignment: when multiple people need shared direction, trade-offs, and decision owners in the room.
You leave with aligned direction, clearer ownership, and next steps.
You leave with aligned direction, clearer ownership, and next steps.
Fractional Lead
For embedded leadership: when you need someone to set direction, operating logic, and decision rhythm over time.
You leave with systems that hold under pressure and a team that can run with them.
You leave with systems that hold under pressure and a team that can run with them.