Kerstin Ludwig
going→fwd
Outcomes & Proof
Outcome case studies
600K €/year saved
+ 50% faster GTM
+ 50% faster GTM
Governance, enablement, and self-service turned a fragmented setup into a usable, scalable system.
Public summary · More detail on request
When brand infrastructure finally worked
AI at scale
without brand drift
without brand drift
Decision architecture, review logic, and quality thresholds made AI-supported execution scalable without diluting the brand.
Public summary
When governance made speed safe
Award-winning rebrand
Centralized infrastructure, rollout systems, and governance made a high-stakes rebrand hold operationally and publicly.
Public proof
When visibility and infrastructure scaled together
€1M+
total savings
total savings
Team structure, creation takeover, and production capability reduced spend, increased control, and built lasting internal capability.
Public summary · More detail on request
When internal capability replaced dependency
Portfolio availability
Selected work is available on request:
For relevant projects, I’m happy to share examples with visuals, walkthroughs, and additional context.
“The collaboration resulted in a case that serves as a blueprint for us — not as a one-off solution, but as a repeatable strategic pattern.”
— Daniel Braun, CEO & Thomas Holl, CTO @ Emerge
Awards
- 2022 Red Dot Award, IS24 Sound Logo
- 2020 German Brand Award, Win: Excellence in Brand Strategy and Creation, Brand Design
- 2020 German Brand Award, Special Mention: Brand Strategy of the Year
- 2015 German Design Award, Special Mention
- 2015 icma Award, Excellence Concept
Entity & Systems References
These reference hubs define the person, practice, and systems concepts behind the work shown here:
Selected environments
- DLX Design Leadership Executive Programme (DLX MBA), Future London Academy, 2025
- Shopware AG: Head of Brand Design
- Scout24 / ImmoScout24: Creative Studio Lead
- Berlin Brands Group: Interim Creative Lead
- DaWanda: Creative Director