Kerstin Ludwig
going→fwd
Outcomes & Proof
Outcome case studies
600K €/year
saved
saved
Governance, enablement, and self-service turned a fragmented setup into a usable, scalable system.
Public summary · More detail on request
When brand infrastructure finally worked
AI at scale
without brand drift
without brand drift
Decision architecture, review logic, and quality thresholds made AI-supported execution scalable without diluting the brand.
Public summary
When governance made speed safe
Award-winning rebrand
Centralized infrastructure, rollout systems, and governance made a high-stakes rebrand hold operationally and publicly.
Public proof
When visibility and infrastructure scaled together
€1M+
total savings
total savings
Team structure, creation takeover, and production capability reduced spend, increased control, and built lasting internal capability.
Public summary · More detail on request
When internal capability replaced dependency
Portfolio availability
Selected work is available on request:
For relevant projects, I'm happy to share examples with visuals, walkthroughs, and additional context.
“The collaboration resulted in a case that serves as a blueprint for us — not as a one-off solution, but as a repeatable strategic pattern.”
— Daniel Braun, CEO & Thomas Holl, CTO @ Emerge, Agentic Employer Branding Tech
Awards
- 2022 Red Dot Winner — Soundlogo
- 2020 German Brand Award Winner — Design
- 2020 German Brand Award — Special Mention Strategy
- 2015 German Design Award — Special Mention
- 2015 ICMA Award — Excellence Concept
Selected environments
- Future London Academy: DLX MBA 2025
- Shopware AG — Head of Brand Design
- Scout24 / ImmoScout24 — Creative Studio Lead
- Berlin Brands Group — Interim Creative Lead
- DaWanda — Creative Director