Fractional Brand & Design Lead | Brand Systems Strategy
Closing the gap between brand strategy and execution across teams, touchpoints, and AI
I solve gaps between strategy, systems, and execution so brands become clearer, more coherent, and easier to act on — backed by 25+ years (Scout24/ImmoScout24, Shopware, Berlin Brands Group, DaWanda) leading across categories, markets, and transformation contexts.
How I help
✓ Clear direction (positioning, strategy, what to do next)
✓ What's next: signals & scenarios to avoid short-term traps
✓ A story that sticks
✓ Clear priorities: what to focus on — and what to stop
✓ A diagnosis of what's not working (where the constraint sits)
✓ What's not working (where it breaks, and why)
✓ A plan that survives real life (not just slides)
✓ A setup people can run (roles, decision rules, workflow)
✓ Next steps you can execute
FORMATS
Most clients start with Strategy Sprint or 1:1 Sparring.
Typical situations I work on
→ Brand strategy exists, but doesn’t translate into day-to-day work
→ Brand strategy is outdated / incomplete / drifts
→ ROI of Design is unclear
→ Decisions are delayed, reversed, or constantly debated
→ Design and marketing pull in different directions
→ Cultural / Campaigning drifts
→ DAM or design systems are built but poorly adopted
→ Teams sense risk ahead but can’t name or act on it
→ Professional positioning and decision clarity
What others say
METHODS & CERTIFICATES
Ready to move forward?
Book a clarity call to discuss your situation and explore how we can work together.