Brand Systems Strategist · Fractional Brand & Design Lead, DLX MBA
Closing the gap between brand strategy and execution across teams, touchpoints, and AI
I solve gaps between strategy, systems, and execution so brands become clearer, more coherent, and easier to act on — backed by 25+ years leading across categories, markets, and transformation contexts.
Get to the next clear move.
Clear direction & coaching (training budget fit) for messy decisions and stakeholder navigation.
How 1:1 Work / Strategy Sparring works
· 60–90 min session (or a short series)
· Pre-brief: 5 bullets + relevant material (optional)
· Live work: constraint → options → decision → next steps
· Output: written recap with actions + decision points
Who is 1:1 Strategy Sparring a good fit for?
→ You want an external sparring partner, not “more opinions”
→ You need an experienced person to support next steps
→ You need to navigate stakeholders without losing the core
→ A decision is stuck or keeps looping
What clients say about 1:1 Strategy Sparring
“Kerstin helps turn ambiguity into growth. She makes the trade-offs explicit, cuts through the (stakeholder) noise, and leaves you with an action plan you can start executing right away.”
— Guillaume Berry, Senior Art Director @ Liip, Digital Services Agency CH
METHODS & CERTIFICATES
