Brand Systems Strategist · Fractional Brand & Design Lead, DLX MBA
Closing the gap between brand strategy and execution across teams, touchpoints, and AI
I solve gaps between strategy, systems, and execution so brands become clearer, more coherent, and easier to act on — backed by 25+ years leading across categories, markets, and transformation contexts.
One direction. Shared ownership.
A structured workshop to align constraints, priorities, and decision owners—so execution doesn’t fork the next day.
How an Alignment Workshop is structured
· Pre-work: short intake + collect inputs
Session (scope-based):
– Decide what’s true (constraints we accept)
– Decide between options (trade-offs + kill list)
– Decide ownership (who does what by when)
What the Alignment Workshop delivers
→ Decision log (decisions + rationale + what we stop doing)
→ Owner map (accountable / supporting / informed)
→ Stakeholder-ready summary (1 page)
Common workshop arenas
→ Brand / Strategy / Design: Promise + proof + experience principles
→ Systems / Operating Model: Decisions + cadence
→ Innovation / Futures Thinking: Bets + next steps
What clients say about the Alignment Workshop
“Skills and energy to convince, align and execute on an ambitious corporate identity.”
— Romain Thibault, Strategy Lead Data & Analytics, former colleague @ ImmoScout24
“Outstanding rebranding efforts, achieved through close collaboration with key stakeholders.”
— Dr. Thomas Schroeter, CEO @ ImmoScout24
METHODS & CERTIFICATES
